It makes me mad to see so many USPS commercials on TV – especially during a high-price event such as the World Series. Why am I mad? Let me count the ways.
- Stamp costs go up every couple years because the USPS is constantly bleeding money.
- Expensive TV commercials do nothing but bleed more money.
- Everyone knows who the Post Office is and what they do. Anyone who doesn’t already know will never own a stamp and should not be bothered.
It is the equivilent of the vastly over budget San Francisco Bay Bridge project putting out Super Bowl ads – “Bay Bridge – the fastest way from San Francisco to Oakland!” Thankfully I haven’t seen that yet.
The Bay Bridge is the default way to Oakland and the Post Office is the default way to send a letter. There is no reason to advertise the obvious.
“Electricity – It’s the best way to power your computer!”